Today I was watching Scooby-Doo and while watching it I noticed product placement. At first when Velma was entering a room I noticed that right by the entrance there was a large red cooler with the Coca cola label. The bright red cooler stuck out like a sore thumb in a setting of muted colors. Later on in the movie there was a scene in a kitchen where Coke bottles in the back round. I thought this time the cokes were less distracting but you could still see them. The movie had good and bad product placement but either way I noticed it and it got me thinking so they achieved what the advertiser set out to do.
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